Season Ticket subscribers get 20% off all downloadable content purchased from within the game. Coaching Seminar gives you the maximum chance to keep players from leaving early. Players staying are influenced by promises you make, and with this item provides a boost to how much impact those promises have. Also this will add to the Coach Prestige grade by one level (e.g. if your Coach Prestige was an A it will become an A+). This will affect every team you control in Dynasty and Online Dynasty.